OLDRICH VOYTA

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MEDISTYLE'20

MEDISTYLE'20
COLLABORATION WITH AN ORTHOPAEDIC FOOTWEAR BRAND


The Medistyle company is a leading manufacturer of orthopaedic footwear in the Czech Republic. In 2020, I was approached to prepare a footwear collection to bring the company a new group of young customers aged 20-30. My task was to create a comprehensive collection and a photo campaign that could work satisfactorily for social networks and fashion magazines. All of the designs were hand-made by me in the company's factory alongside the shoe-last adjustments.